Despite Apple’s disruption of mobile advertising with IDFA deprecation a few months later in April, Royal Match still managed to maintain its growth, with a few caveats. Top Match-3 Games excluding Blast over the last 52 weeks, iOS/Android, Worldwideĭream Global launched their first game Royal Match in February 2021 and it’s been a top-grossing game ever since. Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom, which features one of the smoothest casual PvP designs in the market. What these companies have in common is that they’ve carved out an area of expertise and are attempting to find a new angle to dominate and expand, usually with an audience that has some affinity for their existing portfolio. When you’ve reached the top echelons of success, where is there to go next? We see many big players try and answer this question: Supercell has experimented with new genre pioneers in the Player vs Player (PvP) mid-core space ( Clash Mini, Clash Quest) King launched Crash Bandicoot: On the Run attempting to find a new way to monetize the endless runner genre Playrix is taking their tried, true and well-copied decoration meta and exploring hidden object territory. The question, which our latest analysis aims to answer is, can Dream Games repeat their success with their second game or are they a one-hit-wonder? They launched a new game from a new studio entering the most competitive genre on mobile in the midst of Apple’s privacy apocalypse and has generated a billion dollars in revenue in two years. Just to repeat: Dream Games’ achievement to date is unprecedented. Why should you care about Dream Games? Well, maybe because this Turkish startup established by former Peak employees, launched its first game, Royal Match, in 2020 and has to date amassed $906M in cumulative revenue with just 105M installs. Tune in to the Deconstructor of Fun podcast where Laura co-hosts the notorious This Week in Games (TWIG) segment and make sure to read Laura’s previous analysis: Royal Match - The New King from Turkey?

Written by Laura Taranto and Ahmetcan Demirel, both senior product leaders with vast experience in casual games.

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